About us

Who we are

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A long history in the 12 Volt industry and a strong desire to do things better.

The story of the 12 Volt Marketing Group has to start with its founder, Franklin (Frankie) Mark. A true industry veteran, Frankie has been in the 12 Volt industry for nearly thirty years.

From enthusiast, to retailer to manufacturers representative to the founder of one of the most unique 12 volt manufacturers rep firms in the businesses. Frankie Mark is a real life industry authority with influence across brands and industries.

Frankie believed there was a need for a better, more nimble and forward thinking rep firm in the 12 volt industry. He envisioned the removal of the old guard and the uprising of a more sophisticated, more technology savvy, better connected rep firm. Frankie took that vision and created the award winning, 12 Volt Marketing Group.

Countless car audio, mobile electronics and 12 volt companies, succeed in ways never before imagined with the help of  Frankie and his firm. What's next? You'll have to become a client to find out.

Our history

1988
Started my career in 1988 in 12 volt with Beta Sound Distributors in Long Island City, N.Y. Worked with the company for 8 years.

1996
Became the V.P. of sales for Northeastern Marketing-12-volt rep firms

2005
Appointed Director of sales-Northern N.J. for Directed Electronics

2013
Saw a need in the 12 Volt industry for a new breed, a different type of rep firm and deiced to make something great happen. Founded 12 Volt Marketing Group.

2014
12 Marketing Group wins  "US Rep Firm of the Year" award

Success Principals

MOTTO: Honesty, Integrity, Service and Passion.

My focus and attention to the details often overlooked by others, is the foundation on which I build a successful partnership with each of my accounts and supported brands. Spending the requisite time to teach my clients about products, sales, marketing, social media, and winning in the 12 volt marketplace. With nearly 30 years of 12 volt knowledge; we are able to identify strength and weakness in the industry, and strategically and masterfully help our clients navigate the obstacles that would otherwise impede their success.

Core Values

  • All for the glory of those we service and support
  • Always provide quality and timely support
  • We're in this together. Your success is our success
  • Trust is the cornerstone of every relationship
  • Work tirelessly to make those we support successful
  • Create an environment of consistent and replicated success
  • Support only the best products that share our firms core values